It was a joke and he explained in two tweets afterwards He is basically poking fun of how quickly news spreads without anyone vetting if it is true or not.
The prank was also a great marketing ploy: Believe, Bieber's second documentary film
My beloved beliebers I'm officially retiring
— Justin Bieber (@justinbieber) December 25, 2013
The media talks a lot about me.They make a up a lot of lies and want me to fail but I'm never leaving you, being a belieber is a lifestyle.
— Justin Bieber (@justinbieber) December 25, 2013
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