Instagram hits 300 million users,far more than twitter.

Instagram is now bigger than Twitter in terms of user numbers, with 300m people around the world logging-in to display photographs to friends, family and total strangers but it also admits that it has a problem with “spammy accounts”
              Twitter announced in July this year that it had 271m active users, some 29m less than Instagram’s latest figure. However, it also claims to have 500m less frequent users on its books. This distinction makes it difficult to ascertain exactly which of the two has the largest user base, as you can never compare exactly like-for-like.

Facebook, which owns Instagram, claims 864m daily active users, making it by far the biggest social network in the world.

Instagram’s chief executive, Kevin Systrom, said in a blog post: “Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day.”

He also announced that the company would be launching a “verified” feature, just like Twitter, which will provide a way for users to know if celebrity accounts are real and clamping down on the “fake and spammy accounts that plague much of the web”.

Debra Aho Williamaon at the research firm eMarketer said Instagram has a good deal of potential for advertising with an estimated 52.5 million monthly users in the US alone.

"With 300 million monthly users, Instagram's audience is becoming very attractive to marketers, especially brand advertisers, and its rapid growth will only make it more appealing," said Williamson.