The pop star will oversee the direction of Puma's womenswear line, and help in the direction of the fitness and training lines, including both apparel and sneakers.
nothing is impossible with God! Very grateful for this opportunity #puma http://t.co/pD5W6QTnFU
— Rihanna (@rihanna) December 16, 2014
the face you make when you the Creative Director of a sportswear company #PUMA http://t.co/gUGadp83Z7
— Rihanna (@rihanna) December 16, 2014
While the ink was still drying on the multi-year partnership, Rihanna has gotten right to work, flying to Puma's headquarters in Herzogenaurach, Germany, this week to meet with the design team and pick out colors, styles, and discuss the line's direction.Read more &another photo after the cut.
In a statement, Puma said Rihanna will work with the brand "to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio."
Rihanna will also act as Puma's global brand ambassador and star in their Fall 2015 ad campaign.
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